Opening doors to new markets.

PIT has developed an eco-effective Rubber Regeneration solution™ that performs, is simple to use and reduces cost.
The Regenerated Rubber obtained from treating recycled vulcanized crumb rubber can be mixed in TPE and Rubber compounds.
Interested? Read on and contact us.



  • Innovates and repositions

  • Sustainable

  • Waste-free


  • Performance

  • Long life

  • Patented globally

*As tested on Heavy Truck Tread recycled crumb rubber.


  • Installation

  • Operation

  • Maintenance

  • Reliable | Repeatable


  • Increase your margins

  • Decrease customer costs

  • Licensing available

Our Vision

Contribute to a sustainable world.

Our Mission

To be the first true world leader in rubber regeneration technology.

Our Value Proposition

Develop and market an innovative eco-effective rubber regeneration solution that performs, is simple to use and low cost.

Our Brand Promise

The RR solution that works! Believe. Opening doors to new markets.

Our Core Values

Integrity  –  Truthfulness  –  Humility  –  Respect  –  Tenacity

Believe. Opening doors to new markets.


Phoenix Innovation Technology™ Inc.
11950 Henry-Giffard, #E
Mirabel, QC, Canada
J7N 1H4
T : 450 . 476 . 0777


Phoenix Innovation Technology™ Inc.
PO Box 89021
Montreal, QC, Canada
H9C 2Z3

Contact Us

Jean Prevost
CVO – Chief Visionary Officer
514 . 231 . 3720

Stephen Murphy
CPF – Chief Path Finder (CEO)
514 . 591 . 3911

Sylvain Martel
CMW – Chief Miracle Worker (VP Operations)
514 . 264 . 8080